EMCETUR, Empresa Cearense de Turismo or simply Fortaleza’s Tourism Center, is a great option for those who visit the city and want to buy souvenirs in Terra da Luz. The area is home to an important part of the rich culture and tradition of lacemakers and handicrafts from Ceará. Located on Avenida Senador Pompeu, near the Public Promenade, the place is an alternative for those who want to escape the stocking of the Central Market.
Who knows the history of EMCETUR? Located in the old Public Jail of Fortaleza, the building started in 1850 and was inaugurated only in 1866. It was one of the first to meet the new requirements of the imperial prison legislation. With population growth around the prison and overpopulation cases, it was shut down on January 19, 1967. For years it was discussed what should be done with the building. There were pretensions of turning him into a hospital or simply demolishing him.
With the idealization of Eliezer Teixeira, on January 13, 1971 was officially inaugurated the Center of Tourism of Fortaleza. Where previously there were cells, today they were transformed into boxes of stores, where they are marketed articles of crafts, typical foods and other products typically of Ceará.
EMCETUR’s opening hours are from Monday to Friday, from eight in the morning to six in the afternoon; while on Saturdays it runs until five in the afternoon and noon on Sundays. Parking is ample and free on Saturdays.
Do not miss this touristic spot in Fortaleza!